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contact@atwe.co

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LEGO Shows Tour Enquiries

partner@atwe.co

Looking to bring LEGO Shows to your city enquire here

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Create, build, connect.

Events, brand activations, and creative builds, we turn imagination into experiences.

We are rooted in Human Engagement, creating experiential spaces for brand campaigns, touring event formats and unique builds, we turn experiences into moments.

Discover how we’ve transformed ideas into reality.

Dubai Metro: Celebrating 15 years

Launched on Sep 9, 2024 for a month

Dubai Metro has partnered with LEGO to design a vibrant and interactive train and platform experience. The interior of the metro cabins is branded with LEGO, featuring 3D elements, while the platform at the Mall of the Emirates (MOE) Station has been transformed into a LEGO-themed station, with oversized LEGO bricks used to create seats and surrounding structures.

See Case Study
Space

Metro Train Gold Class and Cabin BravoPlatform 1 of Mall of the Emirates Metro Station

Location

Dubai

Vehicles Campaign 2024

July-August 2024

The Vehicles Campaign 2024 setup highlighted exclusive autographed sets by Lewis Hamilton and Toto Wolff. The activation captivated customers with a car generator game and free building zones, offering interactive experiences for both children and adults.

See Case Study
SPACE

10x10 space inside Mall of Emirates and The Dubai Mall

LOCATION

Mall of the Emirates, The Dubai Mall

Icons of Porsche 2023

25th - 26th November 2023

The Icons of Porsche event showcases a unique collection of Porsches from around the world, creating a space where Porsche enthusiasts can immerse themselves in the brand. As LEGO, we participated by displaying various Porsche LEGO models and setting up a store where attendees could purchase the different sets.We also set up a 5x5 free build desert pit filled with LEGO bricks for interactive play and fun.

See Case Study
SPACE

Container + 5x5m desert pit

LOCATION

The Slab, Dubai Design District

Friends Launch

24th February-2nd March 2023

An event to launch the all new look of LEGO Friends, while providing a fun, engaging and entertaining activation, as you explore the rooms of Aliya, Nova and Liann, their unique interests, passions and personalities.

See Case Study
Location

Mall of the Emirates, Dubai

Explorers Box

18 April - Till now (Dubai)
22nd February - 7th March (Jeddah)
26th December - 1st January (Riyadh)

The setup was designed to resemble a Creator 3-in-1 Explorers box. Inside, it offers a journey through LEGO's history, a collaborative mosaic-building area, a station where visitors can follow instructions to build a lantern and teapot, a souk showcasing culturally significant models, and a build-and-rebuild zone where the same bricks can be used to create various models.

See Case Study
AREA

Multiple regions

LOCATION

Dubai, Jeddah, Riyadh

LEGO Shows

From 2017 till now

At LEGO® Shows, we create immersive and engaging experiences that bring the magic of LEGO to life for fans of all ages. Our shows are designed to inspire creativity, spark imagination, and celebrate the joy of building with LEGO. Featuring a variety of themed displays, interactive build zones, hands-on workshops, and larger-than-life LEGO creations, our events offer something for everyone. Whether you’re exploring iconic LEGO sets, participating in collaborative builds, or attending exclusive unveilings of new LEGO themes, LEGO Shows provide a dynamic environment where fans can connect, create, and share their passion for LEGO.

See Case Study
AREA

Touring Event

Location

Bahrain, Kuwait, Qatar, Jordan, KSA

Dive deep into our Lego Builds

The proud creators and producers of LEGO® SHOWS

The ultimate touring LEGO® experience! Partner with us to bring the brick-tastic event to your city.

ATW unleashes creativity, craftsmanship, and strategic insights

Event Creation and Execution

ATW Events establishes imaginative concepts, applies business-proven strategies and executes expert touring event properties.

Event Conceptualization

Developing creative and memorable event concepts.

Strategic Insights

Rooting Human engagement with business-proven strategies.

Planning

Identifying local partners & Sponsors, locations and venues, while Piecing together logistics and operations

Execution

From providing onsite production, management and staffing to offering unique experts and performers.

Putting brands in the conversation

The Studio is the beating creative heart of the ATW group, solving brand challenges in producing human-first experiential marketing campaigns.

Strategy

Ideation

Design

Build

Bricks, Boots and Tech

With a mix of physical and digital background, we puts boots on the ground in delivering tangible solutions, and sometimes really unique brick solutions.

Unique LEGO brick builds

Onsite management and delivery

All suppliers brought together with a team not afraid to take responsibility

The final piece in making experiences memories

Join our team

Be part of ATW Group’s dynamic and innovative family:

Feel you can add value to a dynamic and innovative team. We are looking for people to get things done.

Jobs available

Project Manager

FULL-TIME / HYBRID

Learn more

Project Manager

November 5, 2024

Graphic Designer

FULL-TIME / HYBRID

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Graphic Designer

November 5, 2024

Experiential Designer

FULL-TIME / HYBRID

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Experiential Designer

November 4, 2024

3D Designer

FULL-TIME - HYBRID

Learn more

3D Designer

November 4, 2024

Are you ready to connect?

We’re here to transform your vision into reality.

Get in touch