We’re here to transform your vision into reality
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Contact us for your brand activation needs
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Looking to bring LEGO Shows to your city enquire here
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We are always looking for top talent to join the ATW crew
Events, brand activations, and creative builds, we turn imagination into experiences.
We are rooted in Human Engagement, creating experiential spaces for brand campaigns, touring event formats and unique builds, we turn experiences into moments.
Launched on Sep 9, 2024 for a month
Dubai Metro has partnered with LEGO to design a vibrant and interactive train and platform experience. The interior of the metro cabins is branded with LEGO, featuring 3D elements, while the platform at the Mall of the Emirates (MOE) Station has been transformed into a LEGO-themed station, with oversized LEGO bricks used to create seats and surrounding structures.
Metro Train Gold Class and Cabin BravoPlatform 1 of Mall of the Emirates Metro Station
Dubai
July-August 2024
10x10 space inside Mall of Emirates and The Dubai Mall
Mall of the Emirates, The Dubai Mall
25th - 26th November 2023
The Icons of Porsche event showcases a unique collection of Porsches from around the world, creating a space where Porsche enthusiasts can immerse themselves in the brand. As LEGO, we participated by displaying various Porsche LEGO models and setting up a store where attendees could purchase the different sets.We also set up a 5x5 free build desert pit filled with LEGO bricks for interactive play and fun.
Container + 5x5m desert pit
The Slab, Dubai Design District
18 April - Till now (Dubai)
22nd February - 7th March (Jeddah)
26th December - 1st January (Riyadh)
The setup was designed to resemble a Creator 3-in-1 Explorers box. Inside, it offers a journey through LEGO's history, a collaborative mosaic-building area, a station where visitors can follow instructions to build a lantern and teapot, a souk showcasing culturally significant models, and a build-and-rebuild zone where the same bricks can be used to create various models.
Multiple regions
Dubai, Jeddah, Riyadh
From 2017 till now
At LEGO® Shows, we create immersive and engaging experiences that bring the magic of LEGO to life for fans of all ages. Our shows are designed to inspire creativity, spark imagination, and celebrate the joy of building with LEGO. Featuring a variety of themed displays, interactive build zones, hands-on workshops, and larger-than-life LEGO creations, our events offer something for everyone. Whether you’re exploring iconic LEGO sets, participating in collaborative builds, or attending exclusive unveilings of new LEGO themes, LEGO Shows provide a dynamic environment where fans can connect, create, and share their passion for LEGO.
Touring Event
Bahrain, Kuwait, Qatar, Jordan, KSA
The ultimate touring LEGO® experience! Partner with us to bring the brick-tastic event to your city.
ATW Events establishes imaginative concepts, applies business-proven strategies and executes expert touring event properties.
Event Conceptualization
Developing creative and memorable event concepts.
Strategic Insights
Rooting Human engagement with business-proven strategies.
Planning
Identifying local partners & Sponsors, locations and venues, while Piecing together logistics and operations
Execution
From providing onsite production, management and staffing to offering unique experts and performers.
The Studio is the beating creative heart of the ATW group, solving brand challenges in producing human-first experiential marketing campaigns.
Strategy
Ideation
Design
Build
With a mix of physical and digital background, we puts boots on the ground in delivering tangible solutions, and sometimes really unique brick solutions.
Unique LEGO brick builds
Onsite management and delivery
All suppliers brought together with a team not afraid to take responsibility
The final piece in making experiences memories
Join our team
Feel you can add value to a dynamic and innovative team. We are looking for people to get things done.
Jobs available
Project Manager
FULL-TIME / HYBRID
Project Manager
November 5, 2024
Graphic Designer
FULL-TIME / HYBRID
Graphic Designer
November 5, 2024
Experiential Designer
FULL-TIME / HYBRID
Experiential Designer
November 4, 2024
3D Designer
FULL-TIME - HYBRID
3D Designer
November 4, 2024